GPS Tracker Shop merges Tracking System Direct into redesigned online store

GPS Tracker Shop has folded its sister brand, Tracking System Direct, into a redesigned gpstrackershop.com that organizes products by use case and adds comparison tools, pricing transparency and live support. The move comes as vehicle theft remains elevated in California and fleet operators keep looking for ways to cut fuel and tracking costs.

Why it matters: - GPS Tracker Shop is trying to make tracker shopping faster for consumers and business buyers who need a device choice in minutes, not hours. - The redesign also removes a duplicate storefront, which should reduce confusion for customers who were comparing the same products across two sites. - The company is pairing the new site with support, pricing and setup tools designed to help buyers act quickly after theft, a new teen driver, or a fleet management problem.

What happened: - GPS Tracker Shop announced that it has consolidated Tracking System Direct into a redesigned gpstrackershop.com. - Visitors to trackingsystemdirect.com are redirected to the new site. - The company said the two stores had operated side by side since 2021. - Ryan Horban, owner of GPS Tracker Shop, said the redesign is built around the moment when someone needs a tracker after a trailer theft, a new driver license, or another urgent need.

The details: - The new site sorts trackers by use case, including cars and family, trailers and equipment, business fleets and tracker detection. - A “Help me choose” tool matches six common situations to one recommended device. - Product pages compare cellular GPS trackers with Bluetooth tags such as Apple AirTag. - Each product card shows the device price and monthly plan cost together. - The site includes a three-step setup guide and a fleet ROI calculator for business buyers. - Customer photo and video reviews now appear on the homepage. - Every page lists the support line and hours so shoppers can reach a live person before checkout. - Former Tracking System Direct customers can call 855-922-8100 for setup and technical help.

Between the lines: - California remains a key market for theft-prevention tools even though vehicle theft fell sharply in 2025. - The National Insurance Crime Bureau reported 136,988 stolen vehicles in California in 2025, more than 20% of the national total. - Nationwide, one vehicle is stolen every 48 seconds. - Fleet buyers also face operating-cost pressure. - A Federal Motor Carrier Safety Administration study found fuel use can vary by as much as 35% between a good driver and a poor one. - Trip history and speed alerts can help fleet managers spot that gap.

What's next: - The redesigned site is live now at gpstrackershop.com. - Trackers start at $39.95. - Live-tracking plans start at $9.95 a month with no contract. - Buyers can also choose a no-subscription model. - Orders ship free within the U.S. - Every tracker includes a lifetime warranty and free phone support seven days a week, 9 a.m. to 8 p.m. Pacific, in English and Spanish.

The bottom line: - GPS Tracker Shop is betting that a simpler, use-case-based store will convert anxious buyers faster while folding two similar brands into one support and sales operation.