Shamrock Roofing names Jessica Samuels president as women lead the company

Shamrock Roofing and Construction said Jessica Samuels has been named president, putting a woman-led leadership team in charge of the $50 million Kansas City roofing company. The move comes as the company looks to expand beyond 14 markets in 10 states and toward national growth.

Why it matters: - Shamrock Roofing says the leadership change puts a woman-owned and women-run, $50 million roofing company in the hands of women at the top and across most of its leadership team. - The promotion signals a succession path built from inside the company, not an outside executive hire. - Samuels is expected to lead the company’s next growth phase, including national expansion and possible employee ownership.

What happened: - Shamrock Roofing and Construction named Jessica Samuels president. - Owner Roxie Armstrong remains central to the company’s leadership. - Garen Armstrong said he promoted Samuels because of her experience, work ethic and trust with crews. - Samuels joined Shamrock in 2022 on the customer service team. - Samuels has since led roles in supplements, the front office and operations.

The details: - Shamrock Roofing is based in Kansas City, Missouri. - The company says women make up the majority of its leadership team. - Roxie Armstrong built the business with her husband, Jim Armstrong, who founded the company in 1977. - After Jim Armstrong died, Roxie Armstrong continued as owner with Garen Armstrong at her side. - Under Roxie Armstrong’s ownership, Shamrock grew from a Kansas City roofer into a super-regional company operating in 14 markets across 10 states. - Shamrock reached No. 12 on the Kansas City Business Journal’s Fast 50 list in 2021. - Roxie Armstrong is active in family and community work, including support for a horse farm serving returning soldiers with PTSD and programs for children with disabilities. - Roxie Armstrong also participated in the American Heart Association’s Kansas City Heart Walk. - Shamrock’s Roofs4Heroes program donates new roofs to veterans, first responders and linemen. - Samuels led the team that helps homeowners understand insurance payments, depreciation and final invoices. - Samuels said she wants to keep investing in employees, maintain customer trust and grow Shamrock into a national company. - Shamrock’s website is the company’s announcement.

Between the lines: - The promotion highlights a family business that has expanded while keeping leadership close to the company’s history and internal culture. - Shamrock is using a homegrown operator to carry out a bigger growth plan, which suggests continuity as well as expansion. - Garen Armstrong will shift attention to TrussiAI, the roofing CRM the company says is newly launched and growing quickly.

What's next: - Samuels will lead market launches and strategic acquisitions as Shamrock pushes beyond its current 10-state footprint. - Shamrock will also explore employee ownership opportunities. - Garen Armstrong will continue supporting Shamrock’s long-term vision while focusing on TrussiAI.