BestMoney launches ChatGPT app to compare car insurance

BestMoney says a new survey of 1,031 U.S. adults found 83% would consider using a free AI tool to compare car insurance, as 76.6% said they have abandoned or delayed a search because of frustration. The company has launched a free Car Insurance app inside ChatGPT that ranks insurer options using provider data and a short conversational questionnaire.

Why it matters: - Car insurance shopping appears to be breaking down for most drivers before they finish. - BestMoney's survey suggests the biggest problem is not only price, but the friction of comparing quotes, re-entering information, and deciding whether a deal is actually competitive. - The new ChatGPT app aims to turn that process into a single conversation and reduce the time and effort needed to get to a quote.

What happened: - BestMoney launched a free Car Insurance app inside ChatGPT. - The app lets shoppers start a chat, answer about seven questions, and receive ranked insurer options matched to those answers. - The app is available by searching "BestMoney Car Insurance" in ChatGPT. - BestMoney said the app is designed to use provider data and then hand users off to the insurer's own site when they are ready to move forward. - The company also plans to add interactive financial calculators and support for existing policyholders reviewing current coverage.

The details: - BestMoney surveyed 1,031 U.S. adults about how they shop for car insurance and what would make an AI tool trustworthy. - 83% said they would consider using a free AI tool, such as a ChatGPT app, to compare car insurance options. - Millennials were the most open generation at 77%, followed by Gen X at 74%. - 76.6% said they have abandoned or delayed a car insurance search because of frustration. - About 40% said they abandoned a search entirely and never returned. - Another 37% said they paused and finished later. - 95% said they have experienced at least one pain point while shopping for car insurance. - 59% said they do not know whether they are getting the best deal. - 52% said they had to re-enter information across multiple sites. - 47% said they received unwanted sales outreach after requesting quotes. - 43% said they struggled to compare quotes side by side. - 30% said they worry about overpaying for coverage. - Nearly 70% said they visit between two and five websites just to get a baseline understanding of their options. - 49.9% said they spend from one to more than five hours making a decision. - 59.6% said an AI tool would need to pull real, up-to-date data rather than AI guesses to earn their trust. - 54.5% said side-by-side comparisons would increase trust. - 51.8% said they would want assurance that personal data is secure. - 50% said the ability to ask follow-up questions in plain language would increase trust. - BestMoney said the app connects to its provider data rather than relying on the model alone. - BestMoney said the app presents differences between insurers visually alongside the conversation. - Maayan Gal, product manager at Bestmoney.com, said the goal is to cut down on tab-hopping and repeated data entry and help users move from research to purchase. - BestMoney is operated by Natural Intelligence Technologies Inc., a licensed insurance producer.

Between the lines: - The survey points to a wider shift in consumer behavior: people are increasingly willing to use AI for high-stakes comparison tasks if the tool can show its work. - The trust threshold is clear. Consumers want conversational convenience, but they also want verified data and visible comparisons. - That combination makes insurance shopping a natural use case for AI assistants that can structure information without inventing it. - The results also suggest the biggest winner may be the tool that removes repetition, not the one that simply answers questions faster.

What's next: - BestMoney plans to expand the app with more interactive tools and broader support for policy review. - The company is positioning the ChatGPT app as a starting point for comparison shopping, with final purchase steps handled on insurer websites. - The full study is available here.