Carol Cone ON PURPOSE marks 10 years with Purpose Proven report

Carol Cone ON PURPOSE released its Purpose Proven report on June 23, 2026, spotlighting a decade of purpose-driven work and more than four decades of field-building by founder Carol Cone. The agency says the report highlights case studies, research, and partnerships that show how purpose can support growth, trust, and measurable social impact.

Why it matters: - Carol Cone ON PURPOSE is using the report to argue that purpose is now a business strategy, not a side initiative. - The agency says purpose-driven work can strengthen culture, boost trust, and create measurable business and societal outcomes. - The report also underscores how long the firm has shaped the social impact and sustainability space.

What happened: - Carol Cone ON PURPOSE announced the release of its Purpose Proven report on June 23, 2026. - The report celebrates 10 years of the agency and more than four decades of work led by founder Carol Cone. - Cone founded Cone, Inc. in 1983 as what the company describes as the world’s first social impact firm. - Carol Cone ON PURPOSE is a social impact and sustainability agency.

The details: - The report highlights work across purpose development, social impact innovation, sustainability communications, employee engagement, nonprofit positioning and corporate foundations. - The agency says it has guided corporate, brand, foundation, sustainability and nonprofit leaders to translate purpose into strategy, storytelling, partnerships and programs. - Carol Cone said authentic purpose builds corporate culture, unites employees, inspires innovation, deepens stakeholder trust and advances social and environmental progress. - Over the past decade, the agency says it has helped define corporate purpose as a strategic compass. - Carol Cone ON PURPOSE says it has built social and environmental programs, engaged employees as agents of growth and change, repositioned nonprofits, strengthened corporate foundations and created public-private partnerships. - The agency points to five additional studies, more than 225 episodes of the Purpose 360 Podcast and the Purpose Collaborative as part of its field-building work. - The Purpose Collaborative is described as a global network of purpose experts. - The report includes case studies with Kerry Group, The Campbell’s Company and Chesapeake Employers Insurance Company. - Other examples include signature programs with Aflac, LG and Quest Diagnostics. - Partnership work in the report includes Macy’s, Whirlpool and The Washing Machine Project. - Nonprofit and issue leadership work includes Action Against Hunger, Keep America Beautiful and WSP. - The agency says the report includes research insights from Carol Cone and her team. - More information is available on Carol Cone ON PURPOSE's website. - The agency also shared a social profile at LinkedIn.

Between the lines: - The report reads like both a milestone and a proof point for a firm trying to show that purpose work can be measured, operationalized and scaled. - The breadth of case studies suggests the agency is positioning purpose as a cross-sector discipline that applies to brands, foundations, nonprofits and partnerships. - The mention of research, media and podcasting suggests Carol Cone ON PURPOSE wants to be seen as a field builder, not just a consultancy.

What's next: - Carol Cone ON PURPOSE says it is entering its next decade with the same focus: helping organizations turn authentic purpose into stronger business results and more meaningful societal impact. - The agency is likely to continue pairing advisory work with research, thought leadership and partnerships as it expands its footprint.

The bottom line: - Carol Cone ON PURPOSE is marking its 10th anniversary by making the case that purpose can be both a growth strategy and a social impact engine.